Connective tissue
Alpha COLLAGEN+
Support for joints, tendons, ligaments and connective tissues.
Explore formula →£29.99TOP DOG · The Boss of Dog Nutrition
The Alpha Series.
Big character. Focused daily support. Find the formula that fits your dog’s everyday needs.
Not sure where to start? Read our choosing guide →
5 products · Prices shown in GBPNeed help choosing?
Daily multivitamin
Alpha VITALITY
A daily multivitamin for nutritional balance and wellbeing.
Explore formula →£21.99
Joint & mobility
Alpha FLEXION+
Support for joint health, flexibility and everyday movement.
Explore formula →£28.99
Gut & digestion
Alpha DIGEST+
Daily support for digestive comfort and gut balance.
Explore formula →£23.99
Skin & coat
Alpha OMEGA
Cold-pressed salmon oil with naturally occurring omega-3.
Explore formula →£9.99The right support starts with a clear choice.
Compare our five formulas before choosing for your dog.